Social media is the ‘next frontier’ for political campaigning

Sky News host Jenna Clarke says social media will be the “next frontier” when it comes to political campaigning.

The Australian is reporting Daniel Andrews’ former social media guru has revealed the core secrets behind the most sophisticated digital political strategy in Australia.

The PR Counsel’s Kristy McSweeney said despite the misconception the Coalition is not good at social media after being “caught on the hop” against the Kevin 07 campaign they are now "at the top of their game".

"There is not much between the parties currently in terms of the knowledge gap of social media," she said.