TikTok is ‘kind of the most extraordinary broadcast network that’s ever existed’

‘Sticky’ Lolly Shop Owner David King says once his daughter suggested using TikTok, a social media platform for short-form video content, his business “all of a sudden went viral”.

Mr King had been doing live streams of his shop mainly on Instagram and Facebook while in lockdown which led to a slight “peak” in business.

“My daughter suggested why don’t you try TikTok…and we did and then all of a sudden we started going really quite viral on there,” Mr King told Sky News host Chris Kenny.

“About 85 per cent of what we do now is being exported primarily to the United States but then to pretty much everywhere.

“And it’s one of the extraordinary things about these platforms is, with a mobile phone and a 4G network…it’s kind of the most extraordinary broadcast network that’s ever existed.”